SALES AND MARKETING ARE YOUR BUSINESS “CATALYST”
DEVELOPING AND STRUCTURING THAT “CATALYST” IS OUR EXPERTISE.
WHAT DO WE SOLVE?
Why am I constantly falling behind my comp set? Why am I losing those RFPs after the first submission? Why am I not getting them at all? My hotel is always busy, yet my bottom line is too low. All such questions and concerns might have occurred to your mind often. Your customers are your most valuable asset. Yet you are not able to acquire your target revenue. We will help you finding the loopholes that are hindering your way to optimum sales.
Our scientific and industry-standard approach takes a holistic view on your business environment before breaking down each of the most important and impactful variables to the core, analyze it and resolve it in accordance with the latest market trends to ensure you’re not falling behind on sales performance nor stakeholders engagement.
CONSULTING SOLUTIONS
PERFORMANCE ANALYSIS
Whether it is account or segment specific; Sales, Marketing & Revenue performance metrics are the key indicator to the health and sustainability of your business. When we conduct your performance analysis, we’ll be able to tell the full story about your organization’s profitability, identify the highs, lows and bottlenecks.
NEW MARKETS ACQUISITION
While we work on improving your local market penetration index, opening up to new international or regional markets can be the answer to many un-identified opportunities. Egypt & the GCC market (KSA, UAE, Oman, Qatar, Bahrain & Kuwait) is one of the fastest growing outbound travel markets with the highest tourist average spend by almost 5 folds. Our decade long expertise in that market will pave the way for your business growth not only in the local market but also in the entire Middle East Market.
BUSINESS SEGMENTATION
The importance of segmentation and business mix is often minimized and un-leveraged although it can entirely change your business model and environment. We’ll help you achieve the right formula that ensures a healthy/balanced mix that is essential to business continuity.
PRICING
Are you pricing too low when you could have sold at a higher rate?
Or are you pricing too high that you often miss on your occupancy budget?
A balanced and optimized revenue and business forecast is not to be overlooked and an aspect that definitely requires a thorough analysis and constant updates to assume maximum profitability.
SALES STRATEGY
That’s your master plan, mind map if you will that should make you stand out.
It must be clear, inclusive, detailed, objective…and above all, measurable.
Laying out the perfect master plan is an art…and going without a plan is an adventurous stunt.
MARKETING
You may have the best product /service in the market, but is it enough to attract the audience? Surely not! Creating the right awareness through a solid marketing plan is the first step towards brand recognition.
You need the right partners to shout it out loud, the right platforms to expose it and the right branding and imaging to picture it. Whether it is minor guidance or major marketing strategy make over; we’ll picture your business at its best.
LEAN PROCESSES
We analyze your Sales & Marketing processes to the core. Finding that harmony, eliminating duplications, hurdles and bottle necks can have a massive positive impact on your deliverables. Lean structure and process optimization not only give back time to your team to focus on what’s more important and relevant, but also promotes empowerment, strategic thinking and highest throughput.
REPRESENTATION
When you can’t always be everywhere, representation in key markets help assuring you’re not forgotten. Having your business presented constantly to key stakeholders in highly profitable source markets will definitely ensure that no opportunities are missed. Whether it is a marketing newsletter, roadshow, sales trip or an industry event; your presence and/or representation is a strong supplement to an effective marketing plan.
BUDGETING
Analyzing your Sales & Marketing spend is of an immense importance. ROI should always be on the forefront of deciding factors on any event, campaign, trip, resources or any other activity you’re about to invest in. Measuring that ROI is not possible without proper tracking, reporting and periodic review.
